Pidilite being the market leader enjoys high pricing power in all segments. Pidilite also spend a lot on their sales and marketing department. Pidilite also gave an opportunity to the intermediaries to be a part of the social network and increase their contacts.
It also uses promotional pricing wherein it sells products below the list prices to attract new customers. Source Fevicol has never increased the price of their products abruptly and this helped the buyers to have good faith on the brand.
All the campaigns from Fevicol are creatively brilliant and very cost effective also. Fevicol has been a pioneer in innovative advertising in its promotional strategy. Fevicol is white in colour and a semi liquid paste in its appearance.
Its distribution channels include everything from a superstore to convenient store and hyper market. Also its advertisements are given in programs of high TRP ratings like cricket matches and primetime shows, to make sure it reaches to maximum audience.
If you want us to cover more such marketing cases do let us know in comments. Pidilite industries have grown both organically and inorganically.
It produces adhesives, sealants, chemicals that are used in automotive and paint industries. The logo of Fevicol represents the message wants to convey to the customers. It also holds training session for construction workers, plumbers etc. It is a rubber-based adhesive which contains Polychloroprene.
Pidilite maintains good relations with intermediaries and suppliers which give them an edge over competitors. Fevicol is spending huge amounts on advertisements off late according to their strategy. Source The mindset of Indian audience has changed a lot in past few years and Fevicol has perfectly maintained the connection with its customers by being updated about the market changes.
Fevicol has got wide product offering, which means a diverse pricing strategy. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
Posted in Products, Total Reads: Pidilite Steelgrip is an insulation tape brand acquired by Pidilite in Posted in Products, Total Reads: It introduced a training program for carpenters and also gave them Fevicol furniture book showcasing furniture designs.
It is the ranked as one of the most trusted brands in FMCG sector. Pidilite Industries is one of the leading companies in India making adhesives and other products. With each advertisement Pidilite has reinforced its value proposition.
It also invests in PR activities and below the line advertising activities like displays, meetings with users like carpenters and some contests also.Marketing Mix of Fevicol analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Fevicol marketing mix explains the business & marketing strategies of the brand.
Fevicol Marketing Mix (4Ps) Strategy | MBA fresh-air-purifiers.com Marketing and advertising are all about creating and fulfilling demands of customers in a profitable way. Fevicol is one iconic Indian brand which has been doing this for years.
It is owned by Pidilite Industries, a company which has been manufacturing adhesives since The story of Fevicol’s success is a very unique and interesting. One of the main reasons for Fevicol's popularity is the creative marketing strategy, including successful advertising campaigns created by Ogilvy & Mather.
Fevicol advertisements over the years have always been remembered. InFevicol stood 24th among top Indian brands.
Business Case Studies, Marketing Strategies / Strategic Marketing Case Study, Pidilite Industries, Fevicol Success Story print page. Marketing Mix Of Fevicol – Fevicol Marketing Mix September 8, By Hitesh Bhasin Tagged With: Marketing mix articles Fevicol is a well-known brand of Indian origin and is a subsidiary of its parent company Pidilite Industries Limited.
The case discusses the product positioning and promotional strategy of Fevicol, the largest selling adhesive in Asia with a presence in over 50 countries.Download